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GTM Academy

64 lessons. 6 phases. Every GTM strategy built from real case studies before a single template gets used.

Most GTM advice is generic. "Know your customer." "Build a moat." "Find PMF." None of it tells you how. This curriculum is the spine — from ACKO to Zepto, every concept is backed by a real company that executed it. Free and open source.

32 completed 0 planned 64 total lessons

✅ GTM Fundamentals 3/5

✓ What is GTM? Why it matters

✓ The 3-Stage GTM Framework

✓ Beachhead Strategy

○ Distribution Channels Deep Dive Coming soon

○ GTM Metrics That Matter Coming soon

🔄 Company Deep Dives 12/12

✓ ACKO: Agent-Less Insurance GTM

✓ Razorpay: Developer-First Payments

✓ Zerodha: Bootstrapped Brokerage

✓ CRED: Exclusivity as Strategy

✓ Ather Energy: DTC EV Playbook

✓ Zepto: Category Creation

✓ Urban Company: Full-Stack Services

✓ Freshworks: PLG SaaS

✓ Udaan: B2B Commerce

✓ Nothing: Design-Led Branding

✓ Maggi: Category Dominance

✓ Comedy Industry: Creator Economy

🔄 Playbooks & Frameworks 5/13

✓ 3-Stage GTM Framework

✓ Product-Led Growth Playbook

✓ Product Positioning Playbook

✓ Cold Email at Scale

✓ Strategic Outreach

○ GTM Metrics That Matter Coming soon

○ Building a Sales Development Stack Coming soon

○ Content-Led GTM Engine Coming soon

○ Pricing Strategy for SaaS Coming soon

○ Channel Strategy Framework Coming soon

○ Account-Based GTM Coming soon

○ Customer Retention Loops Coming soon

○ Referral Program Design Coming soon

🔄 Signals & Trends 4/4

✓ Weekly GTM Signals

✓ AI Startup Funding Analysis

✓ Trending GitHub Repos

✓ AI Breakthroughs

🔄 Viral & Repurposed Content 4/4

✓ Contrarian Takes

✓ Numbered Listicles

✓ Data Drops

✓ Before/After Transformations

⏳ Advanced Topics 0/4

○ AI-Native GTM Tools Coming soon

○ International Expansion GTM Coming soon

○ Enterprise vs PLG Motions Coming soon

○ GTM for Marketplaces Coming soon

Entire curriculum is open source on GitHub. Clone it, fork it, learn at your own pace.

View on GitHub →