• 1 min read
Channel Strategy Framework: Pick, Test, Scale Your First 3 Channels
How to systematically evaluate, test, and scale distribution channels for your B2B product.
The Channel Selection Matrix
How to Pick Your First 3
Phase 1 (0-10 customers): Founder-led outreach + LinkedIn. Zero budget.
Phase 2 (10-100 customers): Add cold email + content. Systematic.
Phase 3 (100+ customers): Add one paid channel or partnerships.
Channel Testing Framework
- Define target CAC
- Run 2-week test
- Measure: CAC, conversion rate, pipeline generated
- Decision: invest 3x or kill
Metrics
Want this playbook installed in your stack?
Book a free audit →Related Articles
The AI Growth Playbook: Why Traditional Tactics Break
Why 60-70% of traditional growth tactics don't work for AI products, and what to do instead. Based on Elena Verna's insights from Lenny's Podcast.
Growth Loops: Building Self-Reinforcing Systems
How to design growth loops that compound over time. Based on Lenny's Racecar Framework and insights from top growth leaders.
PLG and Product-Led Sales: The Hybrid Model
When to use PLG, when to add sales, and how to make them work together. Based on Elena Verna's insights from Lenny's Podcast.
Did you enjoy this article?
Your feedback helps us create better content.
✓ Thanks for your feedback!