marketing-systems
Articles tagged with marketing-systems
13 articles
Account-Based GTM: Target, Personalize, Close Enterprise
The ABM playbook for B2B startups — how to identify, personalize, and convert high-value enterprise accounts.
Channel Strategy Framework: Pick, Test, Scale Your First 3 Channels
How to systematically evaluate, test, and scale distribution channels for your B2B product.
Content-Led GTM Engine: Generate Pipeline Without Paid Ads
How to build a content machine that attracts, educates, and converts — without burning budget on paid channels.
GTM Metrics That Matter: 8 KPIs Every B2B Founder Should Track
CAC, LTV, payback period, magic number, net revenue retention — the 8 metrics that tell you if your GTM engine is working.
Pricing Strategy for SaaS: Pick the Right Model
Usage-based, tiered, value-based, flat-rate — which pricing model fits your product and how to test it.
Referral Program Design: Turn Customers Into Your Best Channel
How to design a referral engine that consistently generates high-LTV customers at near-zero CAC.
Customer Retention Loops: Reduce Churn, Grow Revenue
Systematic approaches to reducing churn, increasing expansion revenue, and building products users come back to.
Building a Sales Development Stack
Tools, sequences, and hiring playbook for your first SDR team.
Cold Email at Scale: The B2B Outbound Engine
How to build a repeatable outbound pipeline — sequencing, personalization, and metrics that matter.
The 3-Stage GTM Framework Every B2B Founder Needs
A repeatable go-to-market framework: beachhead, expansion, and platform. Used by Razorpay, Ather Energy, and Freshworks.
Product-Led Growth: The Indian SaaS Playbook
How Indian SaaS companies use product-led growth to acquire, convert, and retain customers at scale.
Positioning Your Product: Lessons from CRED, Zepto, and Nothing
Product positioning determines who buys, why they buy, and how much they pay. Three Indian startups that nailed it.
Strategic Outreach: Partnerships, PR, and Community Building
How startups use partnerships, earned media, and community to build distribution without ad spend.