Companies
Full GTM analysis of how Indian startups disrupted traditional industries — with real revenue data and inline citations.
12 studies · Real revenue data · Verified sources
Breaking Insurance Rules Made ACKO ₹2,837 Cr
How an agent-less insurer changed how 200 Mn Indians buy insurance.
Ather Energy: ₹3,823 Cr Direct-to-Consumer EV Revolution
How two IIT engineers built Indias largest EV fast-charging network.
Who's Winning the Comedy Business? — India's Entertainment GTM Disruption
Samay Raina is taking the biggest bag home. A deep dive into the economics of Indian comedy.
CRED: Turning Credit Card Bills Into a ₹2,735 Cr Business
How Kunal Shah built a fintech for Indias top 1% credit scorers.
Freshworks: From Chennai to Nasdaq — India's First SaaS Unicorn
How Girish Mathrubootham built a $838M SaaS company from India.
Maggi's Competitors Are Here — 200+ Brands Want a Share of ₹13,000 Cr
How challengers are cracking the unbreakable moat of Indias most dominant FMCG brand.
This Phone Brand Shouldn't Exist
How Carl Pei built a smartphone brand from zero in a market dominated by Apple, Samsung, and 15 Chinese brands.
Razorpay: Developer-First Payments — ₹3,783 Cr Revenue Story
How two IIT Roorkee graduates built Indias most dominant payment gateway.
Udaan: Rebuilding India's Wholesale Trade
How a B2B e-commerce platform is digitizing Indias fragmented wholesale market.
Urban Company: ₹1,144 Cr — From Marketplace to Full-Stack Home Services
How three founders transformed Indias unorganized home services sector.
Zepto: From Zero to ₹11,110 Cr in 3 Years
How two 19-year-old Stanford dropouts invented 10-minute delivery.
Zerodha: The ₹8,868 Cr Brokerage That Never Took VC Money
How the Kamath brothers built Indias largest stockbroker without a single VC rupee.