• 1 min read
Referral Program Design: Turn Customers Into Your Best Channel
How to design a referral engine that consistently generates high-LTV customers at near-zero CAC.
The Referral Flywheel
Happy customer → refers friend → friend converts → higher retention (social validation) → refers more
Incentive Structures
Program Design
Trigger points: Post-purchase, after positive support interaction, at NPS survey (promoters only).
Reward timing: Within 24 hours of conversion.
Tracking: Unique referral links, UTM codes, promo codes.
Metrics
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