Skills
Marketing capabilities — each skill has playbooks (how-to) and case studies (real examples).
GTM Strategy
How you take a product to market: who you sell to, how you reach them, what you say, and why they buy. Covers beachhead selection, distribution channels, and launch sequencing.
3 playbooks · 15 case studies
Playbooks
Content-Led GTM Engine: Generate Pipeline Without Paid Ads
How to build a content machine that attracts, educates, and converts — without burning budget on paid channels.
May 17, 2026
GTM Metrics That Matter: 8 KPIs Every B2B Founder Should Track
CAC, LTV, payback period, magic number, net revenue retention — the 8 metrics that tell you if your GTM engine is working.
May 17, 2026
The 3-Stage GTM Framework Every B2B Founder Needs
A repeatable go-to-market framework: beachhead, expansion, and platform. Used by Razorpay, Ather Energy, and Freshworks.
May 14, 2026
Case Studies
5 GTM Lessons From Last Week — ACKO, Razorpay, Zerodha, CRED, Zepto
The most shared insights from our first week of publishing. Revenue data, distribution strategies, and the one thing they all did differently.
May 17, 2026
Indian AI Startups Are on a Funding Tear — Sarvam AI Leads at $1.5B
Sarvam AI nears $300M round at $1.5B valuation. Tsavorite, General Autonomy, SCIKIQ, and AI Library also raised this week. Here's the GTM angle.
May 14, 2026
Breaking Insurance Rules Made ACKO ₹2,837 Cr
How an agent-less insurer changed how 200 Mn Indians buy insurance.
May 13, 2026
Ather Energy: ₹3,823 Cr Direct-to-Consumer EV Revolution
How two IIT engineers built Indias largest EV fast-charging network.
May 13, 2026
Who's Winning the Comedy Business? — India's Entertainment GTM Disruption
Samay Raina is taking the biggest bag home. A deep dive into the economics of Indian comedy.
May 13, 2026
CRED: Turning Credit Card Bills Into a ₹2,735 Cr Business
How Kunal Shah built a fintech for Indias top 1% credit scorers.
May 13, 2026
Freshworks: From Chennai to Nasdaq — India's First SaaS Unicorn
How Girish Mathrubootham built a $838M SaaS company from India.
May 13, 2026
Maggi's Competitors Are Here — 200+ Brands Want a Share of ₹13,000 Cr
How challengers are cracking the unbreakable moat of Indias most dominant FMCG brand.
May 13, 2026
This Phone Brand Shouldn't Exist
How Carl Pei built a smartphone brand from zero in a market dominated by Apple, Samsung, and 15 Chinese brands.
May 13, 2026
Razorpay: Developer-First Payments — ₹3,783 Cr Revenue Story
How two IIT Roorkee graduates built Indias most dominant payment gateway.
May 13, 2026
Razorpay's Slash AI: Inside the Fintech Giant's Agentic GTM Playbook
How Razorpay built Slash, an AI coworker processing 14,800+ tasks per week.
May 13, 2026
Udaan: Rebuilding India's Wholesale Trade
How a B2B e-commerce platform is digitizing Indias fragmented wholesale market.
May 13, 2026
Urban Company: ₹1,144 Cr — From Marketplace to Full-Stack Home Services
How three founders transformed Indias unorganized home services sector.
May 13, 2026
Zepto: From Zero to ₹11,110 Cr in 3 Years
How two 19-year-old Stanford dropouts invented 10-minute delivery.
May 13, 2026
Zerodha: The ₹8,868 Cr Brokerage That Never Took VC Money
How the Kamath brothers built Indias largest stockbroker without a single VC rupee.
May 13, 2026
Growth
Systematic approaches to acquiring and retaining users. Product-led growth, viral loops, referral mechanics, and growth experimentation frameworks.
5 playbooks · 0 case studies
Playbooks
Channel Strategy Framework: Pick, Test, Scale Your First 3 Channels
How to systematically evaluate, test, and scale distribution channels for your B2B product.
May 17, 2026
Referral Program Design: Turn Customers Into Your Best Channel
How to design a referral engine that consistently generates high-LTV customers at near-zero CAC.
May 17, 2026
Customer Retention Loops: Reduce Churn, Grow Revenue
Systematic approaches to reducing churn, increasing expansion revenue, and building products users come back to.
May 17, 2026
Product-Led Growth: The Indian SaaS Playbook
How Indian SaaS companies use product-led growth to acquire, convert, and retain customers at scale.
May 14, 2026
Strategic Outreach: Partnerships, PR, and Community Building
How startups use partnerships, earned media, and community to build distribution without ad spend.
May 14, 2026
Product Marketing
How you define, position, and communicate a product to the market. Differentiation, narrative crafting, competitive positioning, and launch strategy.
2 playbooks · 0 case studies
Playbooks
Pricing Strategy for SaaS: Pick the Right Model
Usage-based, tiered, value-based, flat-rate — which pricing model fits your product and how to test it.
May 17, 2026
Positioning Your Product: Lessons from CRED, Zepto, and Nothing
Product positioning determines who buys, why they buy, and how much they pay. Three Indian startups that nailed it.
May 14, 2026
Outbound
Proactive sales motions: finding prospects, building sequences, personalizing at scale, and converting cold outreach into pipeline.
3 playbooks · 0 case studies
Playbooks
Account-Based GTM: Target, Personalize, Close Enterprise
The ABM playbook for B2B startups — how to identify, personalize, and convert high-value enterprise accounts.
May 17, 2026
Building a Sales Development Stack
Tools, sequences, and hiring playbook for your first SDR team.
May 17, 2026
Cold Email at Scale: The B2B Outbound Engine
How to build a repeatable outbound pipeline — sequencing, personalization, and metrics that matter.
May 14, 2026
Outreach
Building distribution through relationships: strategic partnerships, earned media, creator collaborations, and community-led growth.
1 playbooks · 0 case studies