GTM
Go-to-market strategy, positioning, and launch frameworks
18 articles
5 GTM Lessons From Last Week — ACKO, Razorpay, Zerodha, CRED, Zepto
The most shared insights from our first week of publishing. Revenue data, distribution strategies, and the one thing they all did differently.
Content-Led GTM Engine: Generate Pipeline Without Paid Ads
How to build a content machine that attracts, educates, and converts — without burning budget on paid channels.
GTM Metrics That Matter: 8 KPIs Every B2B Founder Should Track
CAC, LTV, payback period, magic number, net revenue retention — the 8 metrics that tell you if your GTM engine is working.
The 3-Stage GTM Framework Every B2B Founder Needs
A repeatable go-to-market framework: beachhead, expansion, and platform. Used by Razorpay, Ather Energy, and Freshworks.
Indian AI Startups Are on a Funding Tear — Sarvam AI Leads at $1.5B
Sarvam AI nears $300M round at $1.5B valuation. Tsavorite, General Autonomy, SCIKIQ, and AI Library also raised this week. Here's the GTM angle.
Breaking Insurance Rules Made ACKO ₹2,837 Cr
How an agent-less insurer changed how 200 Mn Indians buy insurance.
Ather Energy: ₹3,823 Cr Direct-to-Consumer EV Revolution
How two IIT engineers built Indias largest EV fast-charging network.
Who's Winning the Comedy Business? — India's Entertainment GTM Disruption
Samay Raina is taking the biggest bag home. A deep dive into the economics of Indian comedy.
CRED: Turning Credit Card Bills Into a ₹2,735 Cr Business
How Kunal Shah built a fintech for Indias top 1% credit scorers.
Freshworks: From Chennai to Nasdaq — India's First SaaS Unicorn
How Girish Mathrubootham built a $838M SaaS company from India.
Maggi's Competitors Are Here — 200+ Brands Want a Share of ₹13,000 Cr
How challengers are cracking the unbreakable moat of Indias most dominant FMCG brand.
This Phone Brand Shouldn't Exist
How Carl Pei built a smartphone brand from zero in a market dominated by Apple, Samsung, and 15 Chinese brands.
Razorpay: Developer-First Payments — ₹3,783 Cr Revenue Story
How two IIT Roorkee graduates built Indias most dominant payment gateway.
Razorpay's Slash AI: Inside the Fintech Giant's Agentic GTM Playbook
How Razorpay built Slash, an AI coworker processing 14,800+ tasks per week.
Udaan: Rebuilding India's Wholesale Trade
How a B2B e-commerce platform is digitizing Indias fragmented wholesale market.
Urban Company: ₹1,144 Cr — From Marketplace to Full-Stack Home Services
How three founders transformed Indias unorganized home services sector.
Zepto: From Zero to ₹11,110 Cr in 3 Years
How two 19-year-old Stanford dropouts invented 10-minute delivery.
Zerodha: The ₹8,868 Cr Brokerage That Never Took VC Money
How the Kamath brothers built Indias largest stockbroker without a single VC rupee.