fintech
Financial technology startups and disruption
17 articles
BharatPe: Merchant Payments War
How BharatPe captured merchants through QR codes and zero fees.
Brex: Corporate Cards
How Brex disrupted corporate credit cards for startups.
Fi Money: Smart Banking
How Fi Money is reimagining banking for India.
Groww: Democratizing Investing
How Groww disrupted Zerodha with simpler UX and aggressive marketing.
Jupiter: Neobank for India
How Jupiter built a digital bank for the new India.
Mercury: Startup Banking
How Mercury became the bank for startups.
PhonePe: UPI-First Payments
How PhonePe captured 50% of UPI payments through merchant-first strategy.
Plaid: Financial Data
How Plaid connected fintech apps to bank accounts.
PolicyBazaar: Insurance Marketplace
How PolicyBazaar made insurance comparison mainstream in India.
Ramp: Expense Management
How Ramp saved companies money on corporate expenses.
Scripbox: Wealth Management
How Scripbox simplified investing for Indians.
Slice: Millennial Banking
How Slice captured young India with credit cards.
Smallcase: Thematic Investing
How Smallcase created the thematic investing category.
CRED: Turning Credit Card Bills Into a ₹2,735 Cr Business
How Kunal Shah built a fintech for Indias top 1% credit scorers.
Razorpay: Developer-First Payments — ₹3,783 Cr Revenue Story
How two IIT Roorkee graduates built Indias most dominant payment gateway.
Razorpay's Slash AI: Inside the Fintech Giant's Agentic GTM Playbook
How Razorpay built Slash, an AI coworker processing 14,800+ tasks per week.
Zerodha: The ₹8,868 Cr Brokerage That Never Took VC Money
How the Kamath brothers built Indias largest stockbroker without a single VC rupee.