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d2c

Articles tagged with d2c

6 articles

Meesho: Social Commerce at Scale

How Meesho built India's largest reseller network and became a category creator.

social-commerceecommerce
June 3, 2026

Lenskart: D2C Eyewear Disruption

How Peyush Bansal made eyewear affordable and fashionable.

June 1, 2026

Mamaearth: Clean Beauty Playbook

How Mamaearth built a ₹10,000Cr brand through influencer marketing.

June 1, 2026

Nykaa: D2C Beauty to Omnichannel

How Falguni Nayar built India's largest beauty platform from scratch.

June 1, 2026

Sugar Cosmetics: Premium D2C

How Sugar captured the premium beauty segment in India.

June 1, 2026

Wakefit: Sleep Commerce GTM

How Wakefit disrupted the mattress industry with D2C model.

June 1, 2026
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